Social Media Ad Outline for FGFL
#### Target Audience – Adults aged 21-55 interested in cannabis products, wellness, and lifestyle enhancements
– Individuals seeking community engagement, health improvement, and entertainment options
#### Campaign Goals
– Increase membership sign-ups for the FGFL Dispensary Lifestyle Membership
– Drive traffic to the FGFL directory page, boost engagement, and improve the perception of dispensaries as community contributors
#### Key Messages
– “Unlock a New Lifestyle: Enjoy monthly free consumption and a range of exclusive services!”
– “Join the movement towards improved health, wealth, and entertainment in your community!”
– “Your membership supports local dispensaries and brings you amazing benefits!”
#### Slogans
– “Live Well, Spend Smart, Enjoy Free!”
– “Elevate Your Life with Every Purchase!”
– “Community-Centric Benefits, Just a Click Away!”
#### Media Channels
1. **Facebook Ads:**
– **Ad Formats:** Carousel ads showcasing the benefits, video testimonials from happy members, and engaging graphics
– **Targeting:** Use demographic and interest-based targeting to reach potential members based on interests related to wellness, cannabis, and lifestyle enrichment
2. **Instagram Ads:**
– **Ad Formats:** Eye-catching story ads, reels demonstrating membership benefits, and influencer partnerships to showcase real-life usage
– **Targeting:** Similar targeting to Facebook, focusing on visually driven audiences who appreciate lifestyle content
3. **Google Ads:**
– **Ad Formats:** Search ads targeting keywords related to cannabis membership, wellness programs, and community services
– **Targeting:** Use audience segmentation to reach those searching for local dispensaries, cannabis information, or lifestyle memberships
#### Ad Creative Concepts
1. **Facebook Carousel Ad:**
– Slide 1: “Join Free Ganja For Life! – Monthly Dispensary Voucher” (with a compelling image)
– Slide 2: “Enjoy Free Monthly Consumption Vouchers!” (show visual of a voucher)
– Slide 3: “Access Exclusive FGFL Services: Telehealth, Financial Coaching, Discounts!”
– Slide 4: “Join FGFL today! Support Your Local Community & Save!”
2. **Instagram Story Ad:**
– Short video clips featuring members enjoying various services, a snippet of the monthly voucher, and community events supported by dispensaries
– Swipe up option linking directly to the landing page
3. **Google Search Ad:**
– Headline: “Join the FGFL Lifestyle Membership Today!”
– Description: “Enjoy free monthly consumption, telehealth services, and more! Enrich your life while supporting your community. Click to learn more!”
#### Additional Activities
– **Community Engagement Events:** Host local events or webinars discussing health, wellness, and the benefits of the membership to build community trust.
– **Referral Program:** Encourage current members to refer friends by offering additional perks or discounts for successful sign-ups.
– **Extended Mediums:** Engage with various different media platforms to extend social media ad promotions, plus testimonials in future advertising to build credibility.
Call to Action
– “Join FGFL Today and Start Your Journey Towards a Richer Lifestyle!”
– “Discover and Choose Your Local Dispensary—Free Dispensary Vouchers Every Month!”
